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TEAM

CAMERON CHELL

CAMERON CHELL

Founder and Chairman

Cameron is out to build amazing companies. As an entrepreneur, co-founder and advisor for multiple companies, he has spent his career growing high-potential startups into sustainable businesses. Cameron’s leadership was critical to the success of Urthecast, which he co-founded, Cold Bore Technologies, Slyce, Raptor Rig, Trace, Business Instincts Group and ICOx Innovations.

ERIKA RACICOT

ERIKA RACICOT

Founder and Chief Operating Officer

Erika practices her passion for turning ideas into reality everyday. She brings to the team a career in building repeatable, scalable systems across operations, product development, marketing, and human capital. Erika was the co-founder and Chief Operating Officer of Slyce, a visual search startup and was central in taking the company public on the TSXV.

MICHAEL MORRIS

MICHAEL MORRIS

Chief Executive Officer

Mike has 25 years of experience in the retail automotive industry and worked for one of the largest automotive groups in the U.S. as a general manager. In 2010, Mike joined a small rental car company with only eight locations that rented vehicles to private jet travelers and five-star resorts. Mike has helped the company grow to more than 75 locations across the country and increase top-line revenues by 600%. Mike has extensive knowledge of day-to-day operations and setting up infrastructure for growth.

ANDY QUINN

ANDY QUINN

Vice President of Technology

Andy is a technology visionary with extensive experience leading software builds to tackling business problems. He’s led dozens of development projects across his three decades in tech, working alongside leading partners like Microsoft and within a diverse industry set including healthcare, fintech, SaaS, AI, and e-learning.

Swapan Kakumanu

Swapan Kakumanu

Chief Financial Officer

Swapan has more than 25 years of senior finance and operations experience and has served at senior executive management levels, both in public and private companies in high growth technology, manufacturing, trading, and oil field services industries. He has held senior roles as President, Chief Executive Officer, Chief Financial Officer, and Company Secretary, and served on the board of many of these companies. He has extensive experience in public company reporting, investor relations, mergers and acquisitions, internal controls, and overall financial and operational management. He is a results-driven and efficiency-focused individual providing strategic advice to his clients.

Sean Ford

Sean Ford

Head of Strategy and Business Development

Sean is a serial entrepreneur with a deep understanding of the advertising industry. Sean started his career at Bloomberg selling the core terminal to Fortune 500 corporations to help them manage their FX and Commodity risk. After 5 years in sales, Sean decided to put his analytical skills to work by joining the research arm of Bloomberg: Bloomberg Intelligence. Sean covered the media and advertising industry and gained a deep understanding of the current challenges that advertisers face given the rapidly changing industry.

DAPHNE HARRIS

DAPHNE HARRIS

Project Manager

Daphne uses her strategic planning, facilitation, and coordination skills to ensure projects stay on track and within budget. She has specific expertise in analyzing and coordinating engineering project costs and schedules. Her project know-how is rounded out with organization and people skills.

CHRISTINE HART

CHRISTINE HART

Communications Strategist

Christine Hart has a passion for creating innovative and effective communication and marketing strategies to help companies reach their growth targets. She draws on a proven history of entrepreneurship, project management, start-up advisory, facilitation of trainings and workshops and 10 years as a relationship coach. Christine has been a valued advisor and communications consultant to over 15 companies, ranging from 1-70 employees. She is best known for her out-of-the-box approach to marketing and growth, her dedication to the human side of the company, her resourcefulness as well as her ability to foster talent and build capabilities within teams.

SAM PAKER

SAM PAKER


Head of Product

Sam has a background in marketing, branding, and project and product management and uses her skills to guide the growth of TraxOne’s suite of products to meet the needs of today’s advertisers. As a business consultant, she’s worked with B2B companies across tech, digital products, and professional services to define their brand value and articulate it meaningfully across the right communications channels. Sam is an adjunct instructor at the Modern College of Design.

DOLLY KATIYAR

DOLLY KATIYAR

Web Development Manager

Dolly is a well-rounded web developer with experience in analysis, quality assurance, database design and user experience design. She holds a bachelor’s degree in Computer Science and works with PHP, .NET, WordPress, CSS, SQL, C#, JQuery, and Javascript. She is the creator of MojitoApp, an online restaurant management system used by 15+ restaurants to power their brand. Her wide range of development skills is coupled with experience in adjacent areas that make her an asset to the BIG team, including UX and UI design, debugging, web hosting, and support. Dolly prides herself on her ability to approach projects with strategic macro and micro views, solving complex, overarching problems while simultaneously paying attention to the smallest details.